By Marta L. Axelson

ISBN-10: 0387970959

ISBN-13: 9780387970950

ISBN-10: 1461396611

ISBN-13: 9781461396611

Many of the illnesses which afflict humans in an prosperous society just like the usa appear to be relating to nutrients intake (e.g., adult-onset diabetes mellitus, hyperlipidemia, and colon cancer). lately, the health-related professions became conscious that their specific target of disorder remedy needs to be improved to incorporate overall healthiness promoting. execs in foodstuff and food, overall healthiness schooling, social advertising and marketing, and psychology, in addition to others became attracted to discovering how one can advertise fit behaviors similar to acceptable nutrients intake styles. to switch food-related habit, wisdom approximately why humans devour what they consume is needed. either organic and sociocultural elements ascertain people's intake habit. This monograph, even though, examines in simple terms the sociocultural determinants of people' food-related behaviors inside their sector of organic indifference. The sociocultural variables are divided into significant different types - sociodemographic and mental. Sociodemographic variables are frequently known as exterior variables and comprise source of revenue, ethnicity, age, and so on. Psychosocial variables are notion to mirror the individual's inner country, and quite often tested variables comprise wisdom, ideals, and attitudes.

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Third, the method variance associated with the method (observer) is determined; that is, whether the same observer (method) who views the purchase behavior of the different traits (men or women) records different observations. Fourth, the discriminant validity of the methods (observers) is established; that is, whether different methods Behavior 27 (observers) measuring different traits (men or women) result in distinct findings. One additional example may help to illustrate the flexibility of the MTMM approach.

Beliefs and Attitudes 39 A single-measures approach to measuring knowledge is probably the simplest method conceptually. This approach might be called more appropriately the opinion poll approach. " The key feature of this approach is that investigators use each questionnaire item as a variable in subsequent analyses, meaning that the respondents' answers are reported item by item. The assumption underlying this approach is that one item can assess adequately the concept under study. Most nutrition knowledge measuring instruments, however, are composed of a series of multiple-choice or true-false questions which the respondents are asked to answer.

Ice cream) as less sweet than the second individual because the former individual uses the midpoint of the scale to represent sweetness values that are higher, on the average, than the sweetness values expected by the latter individual. As stated previously, response language confounds can be reduced by exposing the respondent to the range of stimuli prior to their rating these stimuli. A fourth approach for increasing reliability is to eliminate ambiguity in the wording of the questions. , disagreement) to the statement "I serve hamburgers or hot dogs once a week" is ambiguous because 1) you do not know whether the person is responding to the hamburger or to the hot dog portion of the question, and 2) a respondent who serves these items more (or less) than once a week will respond in the same manner--both should disagree with this statement.

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A Social-Psychological Perspective on Food-Related Behavior by Marta L. Axelson


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